Torbjörn Lillrud

Managing Director - International Motors

In this interview Torbjörn shares his vision for IM Group's automotive business.

Torbjörn’s experience includes 8 years as Marketing Manager for BMW Sweden, followed by 7 years with Kia Sweden as Sales & Marketing Manager and subsequently Sales Director. Since joining IM Nordic, Torbjörn led the transformation of the company into a world-class motor vehicle distributor covering six territories in the Nordic region. Torbjörn’s firm belief in delivering best in class customer service and Dealer satisfaction saw IM Nordic achieve remarkable sales growth.

In 2017 Torbjörn took on the role of Automotive Development Director in the UK.  IM Group’s automotive business, International Motors, intends to pursue a strategy of expanding into new markets, new automotive brands and even new business areas where our knowledge and expertise can find traction.

In addition, the development of a new generation of business leaders for IM’s car business is part of the brief laid down for Torbjörn.