Subaru UK launched a fundraising campaign for the people of Japan, raising money for AAR Japan (Association for Aid Relief) for mobile clinic services which provide paramedics, nurses and medical supplies to people displaced by the earthquake. IM Group & Subaru UK hope to raise £100,000 through the event which is a cycle relay involving the entire Subaru UK dealer network and is to cover a total of 3500 miles.

IM Group's Chairman Lord Edmiston, Managing Director Andrew Edmiston, Operations Director Paul Tunnicliffe and Managing Director of Subaru UK, Darren James all took to their bikes to ride the first leg of the relay, nine miles from IM Group's head quarters in Coleshill to local Subaru Dealership Carstins in Balsall Common.

This national relay can be followed on the Subaru UK website.