Paul had many years' experience in automotive marketing before joining IM Group.
He was appointed Managing Director of the IM franchise, Daihatsu Vehicle Distributors in 2005, before becoming head of all UK and Ireland car brands for IM, in 2009. As a firm believer in the strength of brand value, his focus is on understanding the consumer and building volume through targeted investment in media, both new and old. Following a number of successful years which has seen growth in Subaru in the UK and in particular Isuzu in the UK, Paul has taken on an elevated role within IM‘s car business, alongside Torbjörn Lillrud. As one of our two Automotive Development Directors, Paul’s experience will be instrumental in furthering two key aims to bring through a new generation of management who will continue the growth in our current activities and to help the Group expand its activities into new markets and new car brands.