Daihatsu Motor Company, part of the Toyota Group, has been producing small, fuel efficient cars for 70 years. Market leaders in Japan, and with a strong presence in several Asian countries, they have been on sale in the UK since 1965. In fact, the very first Japanese car to be imported into the UK was a Daihatsu.
IM Group has represented Daihatsu since 2000. As awareness of environmental issues has grown, so too has Daihatsu's customer base under IM's ownership. Key to its success is the brand's enviable reputation for loyalty amongst owners and dealers alike - this comes as a result of the car's legendary reliability, which sees it finishing regularly in the top 3 of customer satisfaction surveys.
Daihatsu's philosophy is that buying small should not equate to compromise. Whilst all highly functional, the current range is stylish, well-equipped and technologically advanced. All the things buyers of larger cars are looking for, in fact, just in a smaller package.